About Us

Rethinking how B2B marketing and sales teams operate

Most B2B companies know they need to modernise their marketing and sales. But the gap between implementing an AI tool and actually getting results from it is enormous. New technologies appear constantly, yet most organisations don't have the time or structure to evaluate, implement, and run them properly. That gap is where we operate.

We combine 12+ years of experience in B2B marketing and sales with AI agents we build and run ourselves. The result: systems that drive pipeline, reduce manual work, and get better over time - because our operators are in the loop, working alongside your team. Not a consultancy that hands you a deck. Not a platform you figure out alone. An engineering team that builds and stays accountable for results.

Founders

The operators behind VitaminLabs.

Portrait of Lawrence Landeloos

Lawrence LandeloosVerified

13+ years supporting B2B growth, from leading marketing and sales strategy at VODW as a founding partner to serving five years as Executive Director at EY. Founder of OneGrid, later acquired by Eon Rift.

[VODW] ACQUIREDEY EXECUTIVE DIRECTOR[ONEGRID] ACQUIRED
Portrait of Gilles Den Haese

Gilles Den HaeseVerified

Hands-on builder at the intersection of marketing and tech. Founded OG Studio, Belgium's go-to Web3 agency, and co-founded one of its biggest Web3 conferences. Now applies that same energy to B2B growth at VitaminLabs.

[OG STUDIO][WEB32]

Internal AI Agents

Our growing team of internal AI agents that handle research, coordination, and execution around the clock.

Avatar of Dirk De Bot, AI agent

Dirk De Bot

GTM Activation Agent

Avatar of Daisy De Bot, AI agent

Daisy De Bot

GTM Intelligence Agent

Careers

We're actively growing the team, from human operators who love GTM systems to AI agents with deep niche skills. If you're building with AI or want to work alongside a swarm of specialised marketing and salesagents, we'd love to hear from you.

Talk to us