GTM ENGINEERING FOR B2B

We build and run
AI-powered marketing
and sales systems

So your team gets better results with less manual work.

AI agents built for marketing & sales
Experienced human operators

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GillesLaw

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B2B marketing and sales teams are stretched thin. Too many manual tasks, disconnected tools, and not enough capacity to execute at the level the market demands. Meanwhile, AI tools keep multiplying. We help close that gap.

Solutions

What we build and run for you

Understand your market, your buyers, and where to focus.

MARKET & COMPETITIVE INTELLIGENCE

Track competitor moves, what prospects are saying about your category, and spot emerging trends.

AI Assisted

COMPETITOR MONITORINGTREND MONITORINGWEB SCRAPINGNEWS ALERTS

VOICE OF THE CUSTOMER

Capture and analyse what customers say about your product and service.

AI Assisted

FEEBACK COLLECTIONSALES CALL INTELLIGENCECUSTOMER CONTACT ANALYSIS

LEAD & ACCOUNT DISCOVERY

Continuously source and enrich the most valuable leads from web, campaigns, and third-party sources.

AI Assisted

TAM MAPPINGWEB VISITOR IDENTIFICATIONSIGNAL & INTENT DETECTIONICP FIT SCORING

SOCIAL ENGAGEMENT TRACKING

Identify high-intent accounts and buyers by monitoring engagement across your social channels.

AI Assisted

CONTENT & PROFILE INTERACTIONSICP FIT SCORINGSIGNAL & INTENT DETECTION

JOURNEY & ATTRIBUTION TRACKING

Get an end-to-end view of your buying journey and know exactly which channels, campaigns, and touchpoints are driving your best customers.

AI Assisted

SALES PIPELINE ATTRIBUTIONWEB BEHAVIOUR TRACKINGCHANNEL PERFORMANCE

CRM DATA QUALITY

Automatically flag and fix duplicate, outdated, or incomplete records.

AI Assisted

DATA DEDUPLICATIONRECORD ENRICHMENTSAUTOMATED DATA FIXES
Our approach

Human operators + AI agents. That's the model.

Every engagement pairs experienced Go-to-Market (GTM) operators with specialised AI agents.

GTM operators shape the strategy and system

Experienced people who understand B2B marketing, sales, and revenue — they scope the work, design the systems, and make the judgment calls that AI can't.

AI agents handle the heavy lifting

Purpose-built agents for research, content, outbound, data enrichment, monitoring, and more. They run 24/7, scale instantly, and don't burn out.

Continuous improvement

We embed the system into your organisation and step in with hands-on support where it matters most. We track performance and adjust to deliver better results.

Let's collaborate

Three ways to work with us

GTM Audit

We don't know where to start.

A 4-week deep dive into your current marketing and sales setup.

  • Full audit of tools, data, workflows, and performance
  • Prioritized opportunity map with with projected ROI
  • Actionable next steps, whether you work with us or not

Focused Engagement

We have a specific problem to solve.

We scope, build, and run a single use case — from blueprint to live system — within an agreed timeline.

  • Align on goals, ICP, and setup
  • Scan your data, tools, and workflows
  • Build and run the system
  • Review performance and calibrate

Extended GTM Team

We want an ongoing partner.

We embed as your GTM engineering team, modernizing your marketing and sales over time and jumping in where needed.

  • Monthly retainer with a dedicated point of contact
  • A work backlog that will be tackled one-by-one, and can change as priorities shift
  • Monthly performance reviews and planning
  • Flex capacity up or down as goals shift
Integrations

We integrate with modern tech stacks

We can work directly with your preferred CRM, CDP, and marketing stack.

HubSpot
Customer.io
Twilio Segment
SAP
Salesforce
Airtable
Databricks
Snowflake
PostHog
Clay
Apollo
HubSpot
Customer.io
Twilio Segment
SAP
Salesforce
Airtable
Databricks
Snowflake
PostHog
Clay
Apollo
TRUST & RELIABILITY

Secure and compliant by design

We design and operate GTM systems that protect your data, respect privacy, and meet the standards your business depends on.

Data-Safe by Design

Data-Safe by Design

All workflows are built around compliant data usage, secure integrations, and controlled access to sensitive information.

Ethical Automation

Ethical Automation

We activate signal-based outreach and lifecycle systems without compromising deliverability, platform policies, or brand reputation.

Measurable Impact

Measurable Impact

Every system is measurable. We define KPIs upfront and operate with full visibility across pipeline, revenue, and expansion metrics.